Preference
Testing Tool
Choose the design options that work best for your users.
Ask participants which design from a group they prefer most. Learn about their perspectives and the deciding factors.
How it works
1. Line up designs and get instant feedback
Create tasks where respondents pick their favorite design from a line-up. Pictures, sound and video can all be used. Ask follow-up questions and learn more about respondents’ reasoning.
2. Recruit your respondents
Share your study link to your audience directly or using our Own Database mailing system. Find testers on your own site with our special Onsite Recruiting Widget. Time-consuming? Order testers from our User Panel.
3. Explore your results
Learn the details of preferences of your future users. Discover which variant was the most liked. Make sure that you gathered enough response to provide statistically significant results.
What assets/content formats can
you test?
Images
JPG, JPEG, PNG and GIF are supported. Maximum file size up to 5MB. A perfect example is testing icon alternatives, as you can see here.
Video
MP4 supported up to 100MB. A common case for testing videos are marketing campaigns. See how videos can be tested.
Audio
MP3 and WAV supported up to 100MB. Test audio designs to make sure your sound effects or voiceover aren't seen as annoying as seen here.
Make design decisions that
people love
Show designs to your users to see which one they find most pleasing to the eye or best for its intended purpose.
Why choose Preference Test from UXtweak?
Present your
designs
- Enter up to 6 design varieties per task
- Test images, video and audio
- Use mobile frames to simulate Android or iOS phones
Broad data
exports
- Available CSV exports for further data analysis
- Handy and presentable PDF reports and charts
Enterprise
features
- UX expert support
- Assessments (legal, security)
- SSO (Single sign-on)
- And more ways to enhance your plan...
Follow-up questions
with skip logic
- Gather additional information from your participants
- Guide the participant to relevant questions based on their answers
- All Survey question types available
Study
customization
- Fully customizable Welcome, Instructions and Closing messages
- Change the logo and colors to fit your company branding
Screening of
respondents
- Use a screening question to prevent respondents outside your target audience from participating
- As many reject and accept options as you want
Task
customization
- Rich text editor complete with images
- Serve tasks in random or determined order
- Choose how many tasks respondent sees
Sharing study
results
- Share results of your study with stakeholders without a problem
- Choose what the viewers will see
- Protect your results with a password
No installation
needed
- You can set up your preference testing studies in any modern browser
- Respondents will also complete the study in their browser
Quick yet deep
analysis
- Learn which designs have earned the most preferences and whether your results have statistical significance
- Directly compare the task results
Information about
respondents
- Complete respondent list
- Every detail about your respondents (geographic, technical etc.)
- Customizable filtering
Great
documentation
- Every tool in UXtweak has a detailed documentation
- If you are in doubt you can dive into our Step-By-Step Guide
Make your Preference Test Moderated
Registration and
Timeslots
- Intuitive calendar based timeslot organization
- Choose when you are available, the length of a slot and more
- Assign a team of experts from your team to each timeslot
- Let participants register for vacant slots and reschedule
Calls with
Participants
- The participants don’t need to install any additional software to participate in the calls
- Time stamped notes from you and your note taking colleagues
- Stream the call using the observer link to democratize your research
All Results in
One Place
- No need to switch between several platforms
- Survey analysis and call recordings in one place
- Review the notes attached directly to call recording
- Export the call recordings in a .mp4 format
How to get participants?
Own Database
User Panel
Onsite Recruiting
Share a link
Start Preference Testing Free now
Easily test design preferences of your users.
Learn more about Preference Testing
Read our guide to Preference Testing in UX
Preference Testing Guide
Preference Testing vs. A/B Testing
Watch video
- Creating PT study
- Interpreting results
- Step-by-step guide
Explore all aspects of Preference Test
In Depth Documentation
Try out demos
FAQ
UXtweak in numbers
